Paul Guenzi

Paolo Guenzi, Associate Professor in the Department of Marketing at Bocconi University, Senior Lecturer in the Marketing Area at SDA Bocconi, and Program Director of numerous sales courses, works on research, training, and consulting projects for numerous companies operating in both the business-to-business and consumer sectors. His research focuses on three key areas: sales management, digital transformation of sales, and relationship marketing. He has conducted training initiatives for numerous companies in various sectors, taught in a dozen countries, and published scientific articles and essays. Among his most notable publications are: The Digital Transformation of Sales. Innovating Sales Strategies and Processes with Technology (EGEA 2021) and The Marketing of Ignorance. An Extraordinarily Successful Made in Italy Product (EGEA 2025).