Gianluca Diegoli

Gianluca Diegoli is one of Italy's most renowned marketing and digital experts. Having graduated from Bocconi University in the late 1990s, his managerial career has treaded the delicate line between online and offline roles. Hoping to reconcile these two worlds, he eventually decided to set up his own consultancy. He teaches as an adjunct professor at IULM University and in various Executive Masters programs. He has written several industry manuals on the digital metamorphosis of marketing and the consumer, but this is his first book without a single word in the title.